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60874
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
88% of respondents would recommend this to a friend
Item #:
60874
MYR 86
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Predictably Irrational by Dan Ariely presents systematic and predictable behaviors that lead to irrational decision making
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What Stands Out
Behavioral Insights
Explores the irrational behaviors that influence decisions, offering readers profound insights into human psychology and how context affects choice.
Expanded Edition
Includes updated research and additional examples, enriching understanding of economics intertwined with human behavior and enhancing learning for a diverse audience.
Illustrated Format
Visually engaging illustrations aid comprehension, making complex concepts accessible and appealing to readers, fostering deeper connection with content.
Maklumat produk
- Revised and expanded edition of 'Predictably Irrational' by Dan Ariely
- Explores the hidden forces that influence decision-making
- Challenges the assumption of fundamentally rational behavior
- Addresses various behaviors from overpaying to procrastination
- Reveals systematic and predictable aspects of misguided behaviors
- Related books by the author: 'Irrationally Yours', 'The (Honest) Truth About Dishonesty', 'Dollars and Sense', 'The Upside of Irrationality'
| Publisher | Harper Perennial |
| Publication date | April 27, 2010 |
| Edition | Revised and Expanded ed. |
| Language | English |
| Print length | 384 pages |
| ISBN-10 | 0061353248 |
| ISBN-13 | 978-0061353246 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Reading age | 18 years and up |
| Dimensions | 5.31 x 0.86 x 8 inches (13.5 x 2.2 x 20.3 cm) |
Who Should Buy?
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Behavioral Science Enthusiasts
Individuals interested in understanding psychological and behavioral economics will find valuable insights throughout the book.
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Business Professionals
Professionals in marketing and management can use the insights to enhance decision-making and improve customer engagement strategies.
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Students of Psychology
College students studying psychology or human behavior will gain a solid foundation in behavioral economics principles from this book.
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Hardcore Skeptics
Readers who distrust behavioral science theories may find the concepts unconvincing and overly simplistic in application.
PENERANGAN PRODUK
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
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Statistics Editorial Review
Predictably Irrational is a fascinating book that explores the irrational decisions we make, even when we believe we are behaving rationally. The author shares use case stories to make the book more interesting than others in the genre. It is a marketing classic that provides insights into how consumers and humans think in everyday transactions. While some reviewers found the writing style boring and felt that the experiments were predictable and incomplete, overall, the book offers practical implications and valuable insights.
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Ulas Produk Ini
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Kebaikan
- Use case stories make it more interesting than other books in the genre
- Offers insights into how consumers and humans think in everyday transactions
- Provides practical implications
Keburukan
- Writing style can be boring
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MYR 86
Pesan sekarang dan dapatkannya lebih kurang pada Rabu, September 23
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Ciri & Faedah
- Revised and expanded edition of the New York Times bestseller
- Common assumption of rational behavior is refuted
- Misguided behaviors are systematic and predictable
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