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57880039
Digital Analytics for Marketing (Mastering Business Analytics)
88% of respondents would recommend this to a friend
Item #:
57880039
MYR 353
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What Stands Out
Comprehensive Curriculum
Offers an in-depth exploration of digital analytics, covering essential tools and techniques that empower marketers to make data-driven decisions and optimize campaigns effectively.
Practical Applications
Focuses on real-world scenarios where learners can apply digital analytics to enhance marketing strategies, ensuring skills are relevant and immediately usable in the marketplace.
Expert Insights
Includes contributions from industry experts, providing learners with the latest trends, strategies, and case studies that enrich understanding and advance career prospects in digital marketing.
Maklumat produk
| Publisher | Routledge |
| Publication date | October 10, 2017 |
| Edition | 1st |
| Language | English |
| Print length | 416 pages |
| ISBN-10 | 1138190683 |
| ISBN-13 | 978-1138190689 |
| Item Weight | 1.68 pounds (760 grams) |
| Dimensions | 7 x 0.94 x 10 inches (17.8 x 2.4 x 25.4 cm) |
Who Should Buy?
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Marketing Professionals
Ideal for marketers seeking to enhance their data analytics skills for improved campaign performance and decision-making.
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Business Students
Useful for students studying business analytics, providing foundational knowledge and practical applications in digital marketing.
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Data Analysts
Perfect for data analysts looking to deepen their understanding of marketing metrics and analytics tools for effective insights.
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Beginner Marketers
May not be suitable for those with no prior marketing knowledge or experience in data analytics.
PENERANGAN PRODUK
Digital Analytics for Marketing (Mastering Business Analytics)
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Research Editorial Review
Digital Analytics for Marketing (Mastering Business Analytics) offers profound insights into leveraging digital data for marketing effectiveness. This book, published by Routledge in October 2017, spans 416 pages and is written in English. It serves as an essential resource for marketers eager to harness analytics tools to improve their promotional strategies. Readers have applauded its clear explanations and practical applications of complex concepts, ensuring that both beginners and seasoned professionals can benefit. The dimensions of the book are 7 x 0.94 x 10 inches, making it a comprehensive yet accessible read for those deeply involved in business analytics.
Customer Reviews & Ratings
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Ulas Produk Ini
Kongsikan pandangan anda dengan pelanggan lain
Kebaikan
- In-depth exploration of digital marketing analytics
- Well-structured content for clarity
- Real-world applications of analytics concepts
- Accessible to both beginners and experts
- Practical examples enhance understanding
Keburukan
- Some readers may find it a bit dense in content
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MYR 353
Pesan sekarang dan dapatkannya lebih kurang pada Sunday, Disember 06
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