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267193779
Framework for Marketing Management, A, Global Edition: European Edition
Item #:
267193779
MYR 526
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What Stands Out
Global Perspective
Offers a comprehensive view of marketing strategies worldwide, catering to international students and professionals by contextualizing marketing principles within diverse cultural frameworks.
European Insights
Includes case studies and examples specifically from European markets, providing relevant and practical applications of marketing management for those targeting this region.
Structured Approach
Utilizes a well-organized framework that simplifies complex marketing concepts into actionable strategies, making it suitable for both academic study and real-world application.
Maklumat produk
| Publisher | Pearson |
| Publication date | 11 Jun. 2015 |
| Edition | 6th |
| Language | English |
| Print length | 350 pages |
| ISBN-10 | 1292093145 |
| ISBN-13 | 978-1292093147 |
| Item weight | 560 g |
| Dimensions | 20.29 x 2.11 x 25.4 cm |
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Framework for Marketing Management, A, Global Edition: European Edition
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Management Science Editorial Review
Framework For Marketing Management A Global Edition European Edition is a comprehensive resource published by Pearson on June 11, 2015, now in its 6th edition. This insightful book, spanning 350 pages, provides readers with in-depth understanding of marketing management concepts. With an ISBN-10 of 1292093145, this edition is written in English and weighs 560 g, making it a practical choice for students and professionals alike. It explores various frameworks crucial for effective marketing strategies, ensuring it remains relevant in a constantly evolving global market.
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Kebaikan
- Comprehensive coverage of marketing management concepts
- Published by reputable publisher Pearson
- In-depth analysis within 350 pages
- Relevant for both students and professionals
- Fifth edition ensures updated content
Keburukan
- Might be too detailed for casual readers
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MYR 526
Pesan sekarang dan dapatkannya lebih kurang pada Monday, November 02
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